Complex systems deserves thoughtful  design

I design services, strategy, and UI that transform operational complexity into usable systems.
Also very good at stakeholder wrangling and petting cats.
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Work

Mockup

Kroger Prescription Plan formulary and rebate tool

Reduced operational risk and unlocked scalable pharmacy growth by centralizing rebate reporting and rebuilding formulary infrastructure.
Service design
UX strategy
UI design
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Kroger Pharmacy IVR - vaccine scheduling

Tested and refined Kroger’s IVR system to encourage vaccine scheduling and reduce calls to the pharmacy
Service design
UX strategy
Conversational UX
© 2026 Andrea B