Desktop
Kroger is a supermarket chain offering an app for users to facilitate grocery pickup, delivery, and shipping orders. My team oversaw cart management, payment processing, and order summary.
UX Designer and UI Designer
2018 –2019
In qualitative testing, users expressed discomfort with paying for their orders due to the absence of a single confirmation point for all order details before payment. To address this concern, the team conducted a Discovery Sprint to test the hypothesis: Would users use the Kroger app more frequently if we included additional order data in the order summary?
App users have clicked on view items feature
Reduced dropout
Increase in Delivery and Pickup orders
Involving backend developers earlier in the process and avoiding assumptions is crucial. We assumed on day 2 that they could assist with obtaining necessary data, but we should have consulted them on day 1.
Informing passengers of Wi-Fi outages and managing their flight expectations regarding connectivity.
Develop a more actionable dashboard to help businesses identify and quickly resolve their tax registration issues.
Redesigning product pages that aim to stand out, attract new customers, and drive product sales.
An IoT device that enhances the shaving experience and improves a man's shave quality.