Industry
Consumer goods, IOT B2C
Role
UX Designer and UX Researcher
Timeframe
2020 –2021

Project Background

Company Overview

Gillette manufactures shaving tools and accessories for all genders. My team was responsible for assisting Gillette with their digital products, primarily focusing on IoT products.

Business Problem

Gillette struggles to engage men who view shaving as a chore, limiting brand loyalty and premium adoption. The challenge was to design an IoT device that transforms shaving into a better experience, improving quality while deepening customer satisfaction

Research

Exploring User Segments

With the concept defined, we researched men’s shaving habits through a survey covering tools, satisfaction, and interest in IoT products. From this, we developed three personas

Learnings

Even though the product hasn’t launched, the work validated key interactions and provided evidence of user value.
  • Testing users who shave outside the shower could reveal additional context for the full end-to-end experience.
  • Understanding how to make IoT features feel valuable, not gimmicky, and support user confidence.